SEO Doctor

The very first step to running a successful SEO campaign is to properly audit your SEO. A solid audit is making sure that you have optimized each product and collection page with the right target keyword(s) you want to rank on Google and other search engines.

Step 1

• From SEO Doctor dashboard click on SEO Audit button

• This should take you to the Product and Collection select page
• Click to select a product or collection page you will like to improve

• Once on the audit page, enter the keyword(s) you want the page to rank for in the Target keyword area and click on the scan button.

• You can also use the Get Keyword Suggestions and Get Keyword Trends or read our Improve Target Keyword tips for ideas on coming up with the right keyword.
• After a successful scan with the right keyword, go through the page and fix all issues marked in red.

• At each step you can use the Tips we provide on the left hand side to guide you

• Repeat this process for all of your pages. You can also automate all these processes with our Autopilot Feature. Read more about it from here

Title tag is an important element of your store’s content and is also a factor that aids your page ranking. It is used to tell search engines and visitors what any given page on your store is about in the most concise and accurate way possible.

The title tag should contain all the keywords you wish to rank for. With the most important keyword at the beginning, followed by second most important, then finally your brand name.

A great reference from Moz : Primary Keyword – Secondary Keyword | Brand Name

In all cases keep it at the back of your mind that whatever you come up with should be human readable.

Title tag checklist

• Length: Title tags should be 55-65 characters long, including spaces.
• Keyword placement: Your most important keywords (target keyword) need to be first in your title tag, with your least important words coming last.
• Brand name: If your company name is not part of the important keyword phrases, put it at the end of the title tag.
• Make it relevant: Title tags must accurately describe the content on the page.
• Do not duplicate title tags: They must be written differently for every page. Don’t mass replicate your title tags, it will negatively affect your search visibility.
• Do not ‘keyword stuff’ title tags: These are badly written title tags that try to rank for everything or repeat a word over and over. Keyword stuffing is the worst offence when it comes to title tags and you will be penalised for it.